Mariette Snyman

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Knowing your money archetypes can improve your relationship with money

Do you struggle with making, keeping, spending or investing money? Wealth matrix mentor Farhana Goga explains how knowing your money blueprint can free you from guilt and shame, and how “doing the work” can heal money-related trauma, dissolve anxiety and fear, and empower you to attain financial freedom. Sponsored content.

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If you are new to podcasts, simply click on the arrow to listen to Farhana and Mariette, or on the download button to download the conversation onto your device.

Please note that Farhana is not a financial adviser, but works with the psychological aspects of clients’ behaviour regarding money.

In ep. 138 of the weekly podcast series Calm, Clear and Helpful, wealth matrix mentor and psychologist Farhana Goga considers

  • heart intelligence and the connection between our heart, brain and gut

  • why personal growth should involve both inner work and taking action

  • why money is an uncomfortable topic, often accompanied by guilt or shame  

  • how financial freedom could be defined

  • our money mindset

  • creativity, and a scarcity versus an abundance mindset

  • what an archetype is

  • the 8 sacred money archetypes: Accumulator, Alchemist, Celebrity, Connector, Maverick, Nurturer, Romantic and Ruler (scroll down for the link to a quiz to determine yours)

  • how these archetypes develop

  • money dates

  • doing the “deeper work”, including inter-generational stories and money trauma

  • using tools such as Brainspotting, BrainWorking Recursive Therapy, hypnotherapy, HeartMath, meditation, constellation work, EFT (Tapping) and Reiki in this work

  • what Farhana’s Money Mindset Matrix program entails

  • Farhana’s 3 tips on becoming a money magnet.

    In this episode, Farhana mentions her mentor, Kendall Summerhawk.

Scroll down for more information about Farhana, including her contact details.


Determine your sacred money archetypes: https://sma.farhana-goga.com/quizpage

Join the 8-week Money Mindset Matrix program starting on October the 23rd, 2023: https://moneydna.farhana-goga.com/mmm

Also read Farhana’s thoughts on up-levelling in business and where her woo sits.

Feel free to click on Home and browse this website for articles and podcasts on more fulfilling love relationships, easier parenting, and upping your emotional well-being.

About Farhana, including contact details

Farhana Goga is a Wealth Matrix Mentor, helping business owners and leaders remove emotional blocks and reach new success in life, biz, money therapy and coaching. As a psychologist with more than 20 years’ experience she has been trained in neuroscience, heart science, trauma, rewiring, re-patterning your brain & identity, family systems and relational work.

She includes Brainspotting, BrainWorking Recursive Therapy, Tapping, Hypnosis, HeartMath, Meditation, Visualisation, Family Constellations, Parts work, Positive Psychology, Enneagram, and Meyers-Briggs Type Indicator (amongst others) in her SuccessMasteryHQ.

Farhana is based in Johannesburg and also works online.

Website: https://www.farhanagoga.co.za/

Email: farhana@farhana-goga.com

Facebook: Farhana Goga

Instagram: farhana.goga

LinkedIn: Farhana Goga

The free podcast series Calm, Clear & Helpful is available on iTunes, Spotify, Google Podcasts, Pocket Casts, Player FM and Iono.fm – I hope you’ll subscribe!

Music by Mart-Marie Snyman

Thumbnail image: Unsplash

Photographs of Farhana Goga: supplied